New residential development combined with urban consolidation policy is critical to providing the housing necessary for Sydney’s growing population. One of the most challenging assignments for developers is the art of creating a meaningful sense of place in new communities built from the ground up, particularly on the urban fringe. While the creation of unique places is the primary marketing strategy for master planned communities, the end results have often been criticised as generic in character and lacking in substance. Public art has provided developers and local authorities with a unique opportunity to fashion new communities with a distinctive sense of place.
It can do this through not only enhancing the aesthetic quality of the built environment but also by encouraging creativity in the design process and providing a better connection between people and place.